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ProofLoyalty is excited to introduce the Do Good Subscription.

A purpose-driven luxury lifestyle platform, funding causes through wine sales.

5% of membership revenues will be donated to select environmental organizations.

This quarter we have chosenĀ IFAW

Explore member wine

Do Good Subscription


The Sustainable tier is the foundation for our Do Good subscription. This tier will feature quality everyday wines from Northern &Central California and Oregon. Let us introduce you to a wide selection of quality wines at price points that fit your budget.


The Discover tier is designed for the true wine lover who is committed to making a difference in the world while enjoying the finer things in life. Let us introduce you to wineries and winemakers that you want to know about but probably don't.