About ProofLoyalty

Welcome to ProofLoyalty! Founded in 2015, ProofLoyalty is an invitation-only club providing exclusive wines, luxury travel, and lifestyle partnerships to our members.

What brings your life joy? How do you create incredible memories?

Take a seat, pour your favorite glass of wine, and join us on this journey.


We work directly with wineries, allowing us to provide access to allocated, reserve and library wines. Our premium hotel offers, wine travel opportunities, specially-crafted events, and lifestyle partnerships are hand-picked for our members. You won’t find our exclusive catalogue anywhere else.


We are a team of passionate wine-lovers, world-explorers, and all around life-enjoyers! Our approach is thoughtful curation that ensures members enjoy exclusive access to a premier collection of fine wines, premium hotels, and lifestyle partnerships. Our members have the unique opportunity to enjoy a collection of luxury experiences.


Our members are our focus. Each and every time. You work hard, and you deserve to enjoy the good life. We are here to help you craft your ideal wine, travel, and shopping experiences in the most streamlined way. Whatever your pleasure, we are sure to have exactly what you are looking for. Maximum enjoyment + zero hassle = ProofLoyalty.

(The Good) Life is a Journey – Make it Memorable

Interested in becoming a member at no cost? Click here to contact us.